what is DESIGN THINKING?

Design Thinking from Stanford d.School is a reliable design process (d.process) and a creative problem solving design mindset (d.mindset) that starts with empathy and leads to meaningful innovation. Design Thinking has redefined problem solving and leadership by taking a human-centered approach leading to a rapid adoption of its principles in the innovation space.  

An interview with David Kelley, the founder of  the design firm IDEO and the Stanford d.school, on Design Thinking

 

HOW TO BUILD CREATIVE CONFIDENCE?

Is your school or workplace divided into "creatives" versus practical people? Yet surely, David Kelley, founder of  the design firm IDEO and the Stanford d.school, suggests in this short video clip, creativity is not the domain of only a chosen few.

 

what is human-centered approach to design?

IDEOs David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.